Pamela Anderson appeared on TODAY Wednesday morning with a message that’s resonating across social media: everyday is a chance to reset, and embracing imperfection is the most attractive thing you can do. The 58-year-old icon opened up about her skincare brand Sonsie, working alongside her sons, and why she’s never going back to the heavy makeup that defined her career.
Why She’s Trending Right Now
Anderson’s appearance comes as her makeup-free movement gains momentum, with millions of women ditching foundation and embracing natural beauty. Her brand Sonsie just launched a complete Golden Globes skincare bundle—the exact routine that gave her that ethereal glow on the red carpet. But it’s her philosophy on self-care and authenticity that’s sparking conversations about what beauty actually means in 2026.
The Family Business Built on Authenticity
What started as a casual introduction through her son Dylan Jagger Lee turned into a full-blown beauty empire. Anderson’s 26-year-old son’s girlfriend introduced her to Marie von Behrens-Felipe, a young mom who wanted simple, no-nonsense skincare that actually worked.
“It came about organically,” Anderson shared in her weekly Substack journal. The connection was instant—von Behrens-Felipe wanted to create products that fit her busy schedule as a new mother, and Anderson wanted to enter the beauty industry on her own terms after decades of being defined by other people’s standards.
What Makes Sonsie Different
Anderson officially acquired and became co-founder of Sonsie in January 2024, but she’d been using the products for a year before that during her makeup-free journey. The brand’s philosophy matches her own evolution: authentic, simple, and focused on what actually nourishes skin rather than covering it up.
Sonsie’s core lineup includes:
- Cleansing mousse for gentle daily cleansing
- Hydrating serum for deep moisture
- Moisturizing cream for barrier protection
- Lip balm for everyday care
All products are vegan, cruelty-free, and made in the U.S.. No fillers, no complicated 12-step routines—just effective basics that support healthy skin from the outside while you focus on wellbeing from within.
Her Revolutionary Take on Self-Care
“Each day is an opportunity to start anew,” Anderson told Jenna Bush Hager and Sheinelle Jones. “Embracing imperfection is alluring and poetic, and I aspire to lead a life filled with romance. Prioritizing self-care is vital; it’s more than just a trendy saying”.
That philosophy represents a dramatic shift from the Pamela Anderson the world knew in the ’90s—the Baywatch star with perfect makeup who became a global sex symbol. Now at 58, she’s redefining what it means to age gracefully by simply being herself.
The Makeup-Free Movement She Started
Anderson’s decision to go completely makeup-free at Paris Fashion Week in 2023 sent shockwaves through the beauty industry. What some critics dismissed as a phase has evolved into a full-scale movement about celebrating authenticity.
“To me, true beauty is about celebrating authenticity. I want to look like myself, feel like myself, and that means taking care of myself—inside and out,” she explained when launching Sonsie.
The approach clearly works. Her Golden Globes appearance showcased her “ethereal, youthful glow” achieved entirely through Sonsie’s simple routine—no foundation, no contouring, no filters.
Working With Her Sons
Beyond Dylan’s role in connecting her to the brand, Anderson discussed how meaningful it is to collaborate with her children on projects that align with their values. Dylan, a model and musician, brings a younger generation’s perspective on wellness and authenticity that complements his mother’s journey.
The family dynamic adds another layer to Sonsie’s appeal—this isn’t a celebrity slapping their name on existing products. It’s a genuine passion project born from real relationships and organic discoveries.
Why This Matters for Women Today
In an era dominated by heavy filters, cosmetic procedures, and impossible beauty standards on social media, Anderson’s bare-faced confidence offers an alternative path. She’s proving you can be glamorous, successful, and visible without conforming to outdated expectations about how women should present themselves.
Her approach connects inner wellbeing with outer appearance—a philosophy that resonates as mental health and self-acceptance become central to modern wellness culture. Sonsie isn’t just selling skincare; it’s selling permission to be imperfect, to prioritize yourself, and to redefine beauty on your own terms.
The brand has new products in development, with Anderson’s “secret weapons” set to drop in the coming months. But the real product she’s selling is something bigger: a mindset shift about what it means to take care of yourself and show up authentically in a world that constantly demands perfection.